Integrated Marketing
 SOLUTIONS FOR SMALL BUSINESSES 

 TOLL-FREE: 877/307-3967   FAX: 403/281-6278   EMAIL: info@desktopchameleon.com 

[Company]   [Knowledge]   [Resources]   [Vision]   [Who Are We?]

Services:


Bookkeeping
CD Recording
Desktop Publishing
Integrated Marketing
Press Releases
Technical Writing
Web Design

Specialties:


Integrated Marketing Services
This isn't so much a service as a way of doing business. It's all about looking at the big picture, planning realistic goals and designing effective programs to make those goals reality. Do you know where your future customers live? Do you know when they'll need your service or want your product? Do you know how much they're willing to pay? And if you knew all these things, would you know the best way to reach them?

The world is filled with too many advertisements -- in newspapers and magazines, on the TV and radio, and on signs and billboards. The bigger the company, the bigger the sign. The smaller companies not only compete with real competitors, but also with big companies with large marketing budgets. Doesn't matter how nice your advertisement is if it can't be seen.

You can compete. There are two ways: targeted marketing programs, and the Internet. Targeted marketing is a process of learning more about your customers' needs and buying habits, then suiting marketing programs for best effect. Why try to market Acme Widgets to the world when you can locate known widget buyers and go there? Maybe you've never heard of Widget Magazine. If there is such a thing, we'll find it. The Internet is the great leveller of all playing fields. You can easily have a site as nice looking as any international corporation. We'll put that site to work for you whether you need to show a portfolio of homes your company built or distribute a piece of shareware you developed in your basement.

"Same Look and Feel"
Nothing looks more professional than to have everything in your business look like it belongs together. Anything seen by a customer is branded -- business cards, invoices, brochures, advertisements, even web sites -- with your own unique logo and/or message. To accomplish this, we'll work with you to develop a graphic appeal that says your business means business. From there we begin developing marketing materials to get your message out. After that, everything that lands in the customer's hands or field of vision has a dual purpose:

  1. Convey the intended information to the customer.
  2. Make the customer remember your business on sight.
Marketing Research
But that's just the beginning. Even in a small business promotions, discounts, and specials require special coordination. Factors such as seasons, holidays, competitors, and regions become factors. We'll monitor all these factors and approach you when it's time to react. Trade show coming up? Let's plan a demo of your product or service. Got the perfect Christmas gift to offer? Let's try a direct mail and some advertising. Competition putting you out of business? Don't give up, go global with a mail-order service or take orders over the web. We'll study demographics of your target market and region and match it to the most effective programs or recommend new markets to pursue.

Bringing It All Together
Integrating your marketing efforts to achieve your goals is what we do best. We're especially proud of our ability to do almost anything the big agencies do. Small business owners have dreams for their companies. Perhaps you dreamed about doing some of the things mentioned on this web site. Now it's time to make those dreams a reality without going broke in the process. Choose from these services:
  • Web design and maintenance
  • Desktop publishing
  • Marketing communications
  • Programs development
  • Public Relations
  • Market research
  • Competitive positioning
  • Logo development
And of course our complementary services such as scanning, CD recording, and bookkeeping. Don't delay -- plan your company's future today! Pricing
Marketing Services: Always by Custom Quote


 TEL: 403/285-8881   TOLL-FREE: 877/307-3967   FAX: 403/281-6278   EMAIL: info@desktopchameleon.com